Participation in the exhibition requires careful preparation. There are no trifles in the organization of the stand and it is necessary to provide many nuances that will work to attract the public to your exhibition space. However, the presentation itself is just the tip of the iceberg, the bulk of which is under water. What should be envisaged in preparing for participation in the Expo Forum or exhibition?
1. Design Of The Exhibition Stand
Exhibition stand – this is the dress for which you will be met. Those are fascinating fairground lights that will appeal to visitors. That information space that will raise awareness of potential customers about your business.
In fact, an externally attractive exhibition stand can be made with a minimum of money costs: a standard design can be enhanced by a good location and corporate style of the company. Add a multimedia screen and stock up with printing products, this will simplify the presentation and enhance the effect from it.
It is better to collect the stand several days before the event, so that the shortcomings discovered during the assembly process were quickly eliminated, and possible new interesting ideas are organically incorporated into the final result.
2. Type Of Presentation
What do you want people to take as a result with them, leaving your stand? Usually, the presentation space is limited to such a degree (and it will almost certainly be limited to one place of a standard size for you as a representative of a small or medium business), that you have to concentrate on one key message. This shortage of space constraints can be turned to your advantage – stop spraying on trifles and make one single message as powerful and convincing as possible.
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Place your bet on simplicity. The stand, equipped in ascetic style, will make a noticeable contrast with those who try to cram into a small area as much information about their business. Focus on your key service or on your main advantage over competitors. And for more detailed information, keep a laptop with the Internet connected at hand to show potential customers other possibilities, as well as printing products (brochures or business cards) with a list of your services and full contact details.
3. Human Resource
After you have decided what and how you will demonstrate, you need to think about who will be the demonstrator – the person embodying your company.
First, think about the number. People should be so many that visitors do not stand long in line to the consultant (because no one will want to wait, people will just pass by) and could communicate with a representative of the company in comfort for themselves, but not so much to fill all space stand.
Secondly, think about the quality of training people working on your behalf at the exhibition. Stop your choice on professionals who have the most complete information about the goods and services of the company and are able to present this information in an accessible, understandable and maximally correct way.
Third, formulate the goal that you plan to achieve, and voice the expectations of employees on the results of the exhibition. This will help them to choose the right direction in working with visitors of the exhibition, that is, your potential clients.
In the latter, encourage the staff to do a good job. Think about bonuses or gifts that you can offer as gratitude and appreciation for quality work and attracting potential customers. You can add a competitive moment, but you need to act cautiously, as it is easy to overdo and go away from the intended original goal.
Your stand is the face of your company. Therefore, you need to make sure that it adequately represents your brand, products and services. And this means that it’s very reckless to rely only on design, as some start-up entrepreneurs do. Based on our advice, you can make your participation in the exhibition effective and get a great return on the event, while spending the minimum amount of funds.