How to use social networks for business communications

Today social networks are an integral part of the life of a modern and active person. And increasingly, social networks are used not only as a personal space, but also as an effective tool for solving many professional problems – finding potential partners, communication with clients, promo campaigns and sales.

Let’s be friends

Today, social networks have ceased to be an exclusively personal space for broadcasting their vision of the world and communicating with friends. Brands actively lead the pages, offering entertaining or useful content to the Internet, many users add unfamiliar people to the friendly zone in the hope of increasing the coverage of their publications, and entrepreneurs establish connections using a huge social networking site as an endless notebook.

In a few minutes you can find all the information on the person, you are interested in – their preferences, hobbies, birthday, place of work, etc. Business communications in Facebook are noticeably different from a telephone conversation or live communication. There are no clear rules of etiquette, which guarantee you feedback from the address and their loyal attitude to your question. But, of course, if you have an upbringing and understanding of the basic norms for building a dialogue, then problems with treatment should not arise.

As practice shows, it is better to start with a message in a personal, and only then add a stranger to friends. Some people prefer to knock on closed doors at once, risking causing a possible negative reaction of the potential interlocutor. Perhaps a person monitors the purity of their database and prefers to limit himself to communicating with the newcomers. Sometimes such a call works, but often it simply remains unanswered, because the addressee does not yet understand – why they get into friends with him. Mass addition, even with the confirmation of the request, does not guarantee feedback and loyalty. What does this virtual cat Leopold want?

Collect a collection of status people in their tape, find like-minded people by random selection, roll up to ask for a job or make an advertising proposal. Unfortunately, no one will give an exact answer. Everyone pursues their goals – not always understandable and at times self-serving. All work issues can be resolved safely through the messenger, and keep track of personal information for subscription to updates.

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social networks for business
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To address a stranger, it is best to choose a simple format for a welcome message that corresponds to the general rules of business etiquette in social networks …

  • Personalization: No template options with a general introduction and a monologue from the advertising booklet.
  • Briefly and clearly: It is necessary to get rid of intricate verbal turns, complex constructions and long leaks to the essence of the letter.
  • Content: Only in essence and with the specifics, culminating in a call to action or an interesting question.
  • Acquaintance: All requests, favors, proposals for cooperation or barter should be left for later.

You may also like to read: How to Develop a Content Marketing Strategy for Your Business in 5 Steps

My account is my castle

What if you are on the other side of the barricade, defending your wall of “real friends” from the regular raids of wild PR professionals, journalists, event managers and just random people with a stupid goal? In this situation, a lot depends on the tasks of your account and the activity in social networks.

Often publish content, interact with the audience and want to become the leader of opinions in a certain segment – so you need to add. Use the account to find information and periodically make friends happy with materials from the “personal” folder – then leave it simply in the subscribers. Perhaps you will offend a person with your refusal and miss an interesting offer, but, in my experience, this happens extremely rarely. People just go on messenger, and then add to friends.

How to deny a potential friend in social networks, so as not to hurt their tender feelings and leave a pleasant impression on you …

  • Question: Learn from the interlocutor the reason for their actions or limit yourself to simple: “And we are familiar?”
  • Statement: Five words do not take much time, so you can quickly throw in the messenger: “Let’s get it right, what’s the point?”
  • Polite disregard: If there are no points of intersection with the person at all, then you can leave it in the subscribers of the page, adding: “I only add personal contacts to friends.”
  • Pause: Suitable for those cases when you are not sure about the prospects for further communication and the level of adequacy of a person.

If your work is connected with communications, involves public speaking and the use of social networks as entry points for sales – then you have to reconcile with the availability of your account and leave your personal life for other channels. Try combining the content and looking for intersections between different audiences. You can create a separate account, which only real friends know, or clearly divide social networks: Facebook – for work and for personal.

Common sense rule

In my opinion, business communication should be similar to the rules of communication in real life. It is necessary to clearly define the boundary between a personal account with posts for a narrow circle and a semi-commercial page within which you can interact with users on organizational, financial and other issues.

Agree that in everyday life it is difficult to meet a person who directly throws himself on you with a unique proposal to become an information partner of the exhibition or proposes to invest in their mind-boggling and potentially multimillion-dollar start-up for 3D modeling of woody bark. Even if you are very “lucky” and you met such a person, then imagine in what form you will respond to their appeal. At best, you will say about unacceptable behavior, and at worst – send away and for a long time.

I think it’s easier to use the help of mutual friends when they are, asking them to introduce you to their interlocutor. A similar approach works well in social networks, of course, if most of your friends did not appear as a result of a massive addition to friends.

Instead of an epilogue

You do not need to adjust to the requirements and trends of social networks, because business communications are always built on generally accepted norms of etiquette and rules of conduct. You can open almost any door, choosing the right recipient and using specifics in polite messages. Correct submission of information will provide you with feedback from the interlocutor, and then an individual approach is included. According to statistics, 70% of people respond to business messages on social networks within 24 hours – that’s all you need to know before sending.

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