A logo is a huge part of an organisations branding, image, and reputation. Getting it wrong can be disastrous.
So what are the common pitfalls to avoid?
1. Getting sucked into the latest trends
Obviously you will want your company to appear on the pulse but it is important not to get taken in by the latest design trends. These trends come and go but you want your business to stay relevant for a significant amount of time.
2. Relying too much on colour
Too much colour on your logo can look tacky. If possible, try and build a connection between one particular colour and your company – this will help with brand recognition.
Did you know that some of the most iconic logos actually cost nothing (Microsoft, Google) or almost nothing (Twitter, Nike)? But some cost a great deal, with the most expensive being BPs that reportedly cost a staggering $211m.
3. Trying to say too much with your logo
Simplicity is king when it comes to some of the most famous and instantly-recognisable logos such as Nikes tick or McDonalds’ golden arches. The main thing they do is tell you who they are – they dont try and communicate complex messages.
If you are based in Gloucestershire or the surrounding area, a Cheltenham branding agency could be ideal for you. If your logo needs refreshing, or indeed you dont have one yet, why not take a look at the website of an expert such as www.reallyhelpfulmarketing.co.uk/brand-development/ today?
4. Using images that cant be scaled
When designing a logo, make sure that it can be scaled up as well as down without it becoming blurred or unclear.
5. Stealing from others
It is hard to be unique but plagiarising just isnt a sensible option. It is asking for trouble and any court cases or accusations will make your business look bad.
6. Choosing random typefaces
The typeface or font that you choose should be distinctive and say something about your brand and organisation. So dont randomly choose and mix several – stick to one or two to look smart and professional.
The best advice overall would be to keep your logo simple yet different, with controlled use of colour, and one or two fonts.