How many people read your emails? If it is less than 30% of emails sent, probably because the wrong object and no one opens, but rather the trash. The only weapon at your disposal then it is the belief in the few words that make up the email subject. Discover the 11 mistakes that you must never do.
You’re quite human in the writing of your email? You have interesting information to share? It seems that you can really help your prospective client? These are the things that you ask the recipient of your emails before you open them, so are all things that should actually transpire from the subject line, because if the words you have chosen are disgusting, no one will ever read the contents.
If you only have 6 or 7 words available, each of these has a very important role and can make a difference in the rate of opening of the campaign and then in its success or failure. That’s why today we show you 11 words that should never be used.
1. “10 minutes”
Never ask someone who still does not know you to dedicate 10 minutes of his time to get in touch with you. Above all, remember that your potential customers never programed a call or a meeting with someone without even knowing what the value that could give them.
2. Your company name
Put the name of your company in an email means wasting valuable space. Already the subject is short; add the name of the brand it means just dig his own grave! Among other things, it makes it seem even more email “marketer”. Concentrate instead on what are the real customer needs.
The only exception is in follow up emails to be sent with the content after a lead has filled in a form, because it is expecting to receive something right by you.
3. “Hello, [USER NAME]”
Customization is out of fashion since they started to use it all. Abused things are never effective, and that it is a prime example.
4. Any error
This technique is very bad, always has been and always will be. If you did not understand what I’m talking about, then I go over to the next point. If you also have had the opportunity to see email with objects deliberately incorrect to attract attention, know that they make your unprofessional sender. Your recipients, like everyone else, have a thousand things to do every day and millions of emails to read, I do not think they have much time to spare for someone who makes typos. Quite possibly, they would prefer someone who can help them solve their problems!
The idea is that by writing “Re:” followed by an interesting object, the recipient does not believe that this is an email marketing, but the response to a previous email. The disadvantage is that once the email open, people realize that it’s an email offer, are disappointed, and delete the email.
You may also like to read another article on Tradenligne: SWOT Analysis: Business Objectives and How To Achieve Them
6. Business details
Such as company name, it is a waste of space. To be avoided! Use the user’s language and tries to figure out how to relate to him relying on his needs and objectives.
7. “Contact” or “contact”
Instead of getting around it, he explains exactly to your lead because they should get in touch with you. You’ll see that it will work better.
8. “Services” and “products”
I’m sure that your company offers services and fabulous products to all of your customers. But writing “services” within an object makes you just lapse into banality. Rather it explains why they are so important to the person buyer, will have more effect and will hit straight to your needs.
Unless it really yours is not an offer fabulous and irresistible, because it avoids the word has been used so much that people do not give us more weight that you would like.
10. “Just for you”
It is not credible that the offer is only for the reader, so it is not given much importance to such a sentence. Seeks rather to be more precise on the type of offer.
If you use custom token is not very useful, you can imagine what can be using them in the wrong way and show to your prospective client that his email was created by an automatism. It happened once to receive an email in which the object was “Hello [NAME], now great discounts just for you”, I do not think that the openings of the DEM were very high!
Having a good item in the email can help you to increase your open rate, but there are other parameters that make your DEM successful campaign.