This Year’s Biggest Event Trends

When you are planning an event, you want to create a unique, memorable experience that your guests will not forget in a hurry. Have a look at the latest trends which guarantee to make your event stand out.

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Use Smartphone Technology

A major difficulty at events is getting the audience to stop looking at their screens and pay attention. Instead of trying to capture their attention and banning phones, why not incorporate smartphones for interactive games or content shared live via social media?

Virtual Reality

Wearable virtual reality technology has finally made the move to the marketplace, so why not use it at your event? Virtual reality and Augmented Reality are very on trend right now and can easily be incorporated to give events an edge. Even if people can’t make it to the event, they can use this technology to feel as if they were actually there.


Livestreaming is everywhere at the moment, with Facebook Live and Instagram Live allowing people to create content which is easily accessible. This means those who don’t have Virtual Reality gear can watch live event broadcasts through the use of drones installed with 4K cameras. The idea is that the livestream experience makes people want to attend in person and captures your event effectively for a wider audience.

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According to Marketing Week, event planners can use social media during events to maximise the experience for attendees, speakers and sponsors.

Touchable Tech

Yes, yet more technology, but who doesn’t love a bit of interactivity at an event? Last year already saw organisers using touchable tech to keep attendees engaged in events in a new way.

Giant Games

One to get people out of their seats, giant games such as full-scale versions of digital apps like Angry Birds are likely to prove a hit and get your guests interacting with each other in a fun way. If you want to enlist the help of a professional events management company to plan your business events, you could consider a company such as, which has experience of building brand awareness and bringing fabulous ideas to life.

Scale it Down

Bigger is not necessarily better when it comes to events, with many organisers choosing to focus on niche audiences, giving guests a more personalised experience and a better chance to connect with other like-minded people.

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