Many businesses are putting explainer videos on their websites to help with their marketing strategy, and this can be beneficial for a host of reasons.
But what exactly is an explainer video?
An explainer video is a short video that helps to explain your business in an interesting and compelling way. The video will provide useful information about your company in a way that is easy to understand and digest, and it will encourage users to choose your brand over another brand.
According to Entrepreneur, if you want your users to respond to your website and interact with it, video content is the best way to go. In recent years videos have become more and more popular, and now many internet users prefer video content to written content.
Explainer videos have a few clear characteristics that make them easy to spot. Normally, the videos are very short, with the majority being around a minute long, and they answer questions like “who” “what” and “why”. The videos are focused on meeting the needs of the users on your website, and so they will provide information that is useful to the user.
The videos are normally animated, as this makes them more visually appealing and light-hearted, and the colours used tend to be the same colours as your branding colours – this boosts brand recognition. They also normally have a voice-over that explains the content of the video.
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Benefits of Creating an Explainer Video
There are a few different benefits to creating an explainer video for your website. One of the main benefits is that it will explain your business idea in less than a minute, which is a great way to grab the attention of users on your website.
Another benefit is that the video may increase average visit times to your website, which is an indicator of increased customer engagement. This will help to boost your online visibility, as search engine bots will move you up the results page if you have better engagement times. This means that your website will be seen by even more users, which could help to boost traffic and sales.a