Why a corporate website?

In the list of tasks to be performed when creating a company, or starts studying for an entrepreneurial project, we must not forget that there is a world out there. And one of the questions that is often is why a corporate site? But I go further. In addition to all bureaucracies, legal, fiscal and financial issues entrepreneurs have to bear in mind that any project must have an online presence. Some people think that anyone can create an institutional site. Yes it’s true!

Corporte Website
Image Source: Google Image

Through the word any prospective entrepreneur can create a website, a Facebook page or create a profile on any social network. But this just is not enough and besides not being enough is unprofessional.

Our advice is to contact an Internet Marketer that will help you establish a strong and lasting presence online. Do not just create a website or a profile on a social network. All entrepreneurs, and even established businesses, have to create their web properties in order to achieve objectives. These objectives can be both sales, obtaining contacts, traffic to the site or social networking. For this, the Internet Marketer will help you create keywords that will help in the rankings, to find the online directory where your company should be present to configure the webtools to view reports and create the necessary content for the site is a reference in the market.

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Gone are the days when companies just handed out business cards and advertised in newspapers and yellow pages. The Internet has opened new ways and your company, thanks to this digital information highway; you can reach any point in the world. An Institutional website will give more visibility to your business, providing corporate information to customers and prospects and expand the network through multiple channels in order to get the public to purchase their products and services.

An Institutional Site on the Internet is obligatory for Companies of any size: large, medium or very small inclusive. Will communicate more easily with their customers about their products and services; show your contacts and most importantly to connect through social networks.

The Structure of Institutional Site

The more important a website is the harmony between the layout and the content they communicate. We all live in a cyber environment where we live and often interact with our tablets, smartphones, laptops and desktop computers. When developing a corporate website has to bear this environment. The sites must have a version that is displayed on any device.

Briefly, an institutional site must have at least the following pages:

About Company

Some say that this is the most important page of the site. Describe your company, its objectives, mission, values, premiums and other relevant information.

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Products / Services

Indicate the mix of products available in the market. It is important that lists its characteristics, but with regard to prices and other related conditions is the owner of the site has to decide whether this should be included.


This page to add a contact form and other information such as the address, phone, email and Skype contact if you have it.

Legal pages

Google takes rating factor the existence of legal pages. These may be the page terms of use, conditions of use of the site, etc.

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