Your web development team could create a stunning website that looks great, loads quickly and seamlessly, and shows your products and services in the best possible light, but without good SEO, it might as well not exist.
Unfortunately, being a good web designer is not the same as being skilled in SEO techniques. With search engines such as Google constantly updating their algorithms, it really does pay to spend time and money sourcing the best SEO service that you can afford during the web design process. Here are just a few ways that good SEO can improve your website’s search engine rankings.
Keep up-to-date with SEO news
Search Engine Land reports that Google has just completed another algorithm update that is believed to target the quality of links within a site. With new updates occurring all the time and not always announced, it pays to keep abreast of the latest developments.
Whether you are in need of an SEO agency in Dublin or Deptford, you need to make sure that you use a renowned company such as http://www.rycomarketing.ie/search-engine-optimisation-seo.html, which offers training in SEO techniques to your staff to keep them up to speed with the technology.
Check HTML and coding errors
Mistakes happen everywhere, but if Google or another search engine discovers poor coding and incorrect HTML on your site, it will penalise you by lowering your rankings. Your web development team should be on top of this, so if your site doesn’t always display correctly, ask them to fix it to get your results back on track.
Is your site mobile-friendly?
Search engines don’t like websites that are not configured for mobile screens, so make sure your site has a mobile version. You should also ensure that your developers don’t give the mobile site a duplicate name as the search engines will mark you down for duplicate sites, even if they are the result of an oversight.
Is Google Analytics installed correctly?
You need to be able to keep track of your visitor numbers, and Google Analytics is a great way of crunching the data to see how your site is performing. Make sure it is correctly configured or you won’t be able to rely on the data that is provided and act appropriately on your findings.